Dev Talk Vol.07 | Monetization
Dev DiaryDear Rivals, Thank you so much for your excitement!
Dear Rivals,
Thank you so much for your excitement! With just a few days until launch, we wanted to dive into the various offers we will be putting forth for everyone.
As you know, Marvel Rivals is free to download and heroes, maps, and other gameplay elements are . We will be charging for cosmetics that will provide , with no stat bonuses or pay-to-win elements.
The team has poured immense effort into designing and crafting these in-game cosmetics, many of which draw inspiration from Marvel's iconic comics, films, and other works. These items are not only a tribute to Marvel’s artistic legacy but also a way for us to reinterpret and capture different facets of the Marvel universe.
The game will feature two primary currencies: and .
(gold currency) is the premium currency, obtained via purchasing. (blue currency) can be exchanged at a 1:1 ratio using . Additionally, can be earned for free in limited quantities via the Battle Pass, Achievements, and Events. While will also be distributed through the Battle Pass, their main acquisition method will remain via direct purchase. The pricing for (based on Steam's U.S. region) is as follows: USD $0.99 = 100 USD $99.99 = 11,680
Cosmetic items are the only paid content in the game. Most will be sold as via the in-game store. While most Costumes (skins) in the bundles can be purchased individually, buying the full bundle will provide a discounted price. A contains 5 items: a costume, MVP animation, emote, spray, and nameplate. Below is a video showcasing the content of a
Jeff-Incognito Dolphin Bundle
Loki-Loki Season 2 Bundle
1,600 UNITS (Standard value: 2,200 UNITS, -28% discount) 1,800 UNITS (Standard value: 2,400 UNITS, -25% discount) 2,400 UNITS (Standard value: 3,300 UNITS, -28% discount)
The Battle Pass will also feature exquisite and dazzling cosmetic items on par with those sold in bundles. Below is a video showcasing a from the S0 Battle Pass:
Mantis - Galactic Wings
490 LATTICES (contains items with a total value of 8,000 UNITS) Includes 5 costumes and related cosmetics. After purchase, you will redeem items by earning (Battle Pass tokens) through tasks and events. Meanwhile, the Battle Pass still offers one epic-quality costume and a series of other items. Moreover, once you purchase a Luxury Battle Pass, you can continue to redeem its rewards in subsequent seasons if you don’t finish it during the current season. There’s no need to worry about not having enough time to complete it. Since S0 is shorter in duration, its Luxury Battle Pass is priced at half the standard rate of future ones and contains proportionally one half of the items.
In addition to the monetization system outlined above, achievements and events will provide free costumes and other cosmetic items. Free UNITS will also be distributed, allowing you to purchase paid cosmetics without spending money while still enjoying cosmetic items. Your hard work will speak for itself as you look good on the battlefield!
This concludes our explanation of Marvel Rivals monetization system. Thank you for your support and if you have any suggestions or thoughts, feel free to share them—we are always listening to our community.
Thank you very much again and see you at launch!