Marvel Rivals: How New Heroes Are Made – Full Design Process Explained!

Marvel Rivals: How New Heroes Are Made – Full Design Process Explained!

March 21, 2025

Discover how new heroes are created in Marvel Rivals! From character selection to game design, marketing, and lore accuracy, we break down the full hero design process step by step.


How Marvel Rivals Creates New Heroes – The Full Design Process!

The creation of a new hero in Marvel Rivals is an intricate process that blends lore, game design, and marketing to deliver a compelling and balanced character. According to the Executive Producer, the development follows a structured path to ensure each hero stays true to their comic book origins while fitting seamlessly into the game’s mechanics.

In this article, we break down the hero design process step by step!

1. Choosing a New Character

The journey begins with selecting a character from the vast Marvel universe. Developers consider factors such as popularity, potential for unique gameplay mechanics, and synergy with the existing roster.

2. Gathering Character Background & Comic References

Once a hero is chosen, the team dives deep into their history. They analyze comics, past adaptations, and essential character traits to ensure authenticity.

3. Handing Off to the Design Team

The concept is then passed to the game designers, who brainstorm ways to integrate the hero’s abilities into Marvel Rivals. They explore movement styles, combat potential, and synergy with other characters.

4. Iterating Until the Team Agrees on a Baseline

The design team iterates on ideas, refining abilities and gameplay mechanics until there’s a consensus on how the hero should function. This step ensures that the character stays true to their essence while being fun and balanced.

5. Production Phase Begins

Once the design is locked in, the hero moves into production. Artists, animators, and programmers bring the character to life with stunning visuals and smooth mechanics.

6. Marketing Prepares the Hero for Launch

Before the hero is revealed, the marketing team develops a strategy to introduce them to the community. This can include teasers, cinematic trailers, and gameplay showcases.

7. Bringing in a Comic Historian

To maintain comic accuracy, a comic historian is consulted. Their role is to ensure that the hero’s design, abilities, and story elements respect Marvel’s legacy.


Final Thoughts

Marvel Rivals' hero design process is a meticulous balance of lore, gameplay, and presentation. By following these steps, the team ensures each hero is both authentic and exciting for players.

Marvel Rivals Roster